Web Guidelines

Explore guidelines and best practices for creating and managing UBC Okanagan web content that is accessible, user-centred and easy to find and understand across websites, search engines and AI-powered tools.

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Title
Adding alternative text (alt text) to images	Accessibility and usability \| Using images and media
Adding or embedding video on your webpage	Page layouts and components \| Using images and media
Best practices for creating clear page titles	Accessibility and usability \| Navigation and menus
Common accessibility issues (and how to fix them)	Accessibility and usability
Common navigation issues that confuse users (and how to fix them)	Navigation and menus \| SEO (search engine optimization)
Creating a table of contents for longer pages	Navigation and menus \| Page layouts and components
How AI uses SEO practices	SEO (search engine optimization)
How page layouts support different styles of content	Copywriting \| Page layouts and components \| Using images and media
How to adjust your writing for use on a website	Accessibility and usability
How to build pages that attract and engage users	Copywriting \| Page layouts and components
How to build pages that work on mobile devices	Accessibility and usability \| Page layouts and components
How to choose the right image for your web page	Accessibility and usability \| Page layouts and components \| Using images and media
How to create a new page on your website	Copywriting \| Page layouts and components
How to make sure your webpage is accessible	Accessibility and usability
How to structure your website’s navigation	Navigation and menus
How to use child pages and related links effectively	Navigation and menus \| Page layouts and components
How to use headings, lists and plain language for readability	Accessibility and usability \| Copywriting \| Page layouts and components
How to use headings, lists and plain language for readability	Accessibility and usability \| Copywriting \| Page layouts and components
How to write and structure content for people, search and AI	Accessibility and usability \| SEO (search engine optimization)
How to write content and build your page for AI	Copywriting \| Page layouts and components \| SEO (search engine optimization)
How to write page titles, headings and descriptions optimized for search engines	Navigation and menus \| SEO (search engine optimization)
Making headings and page structure that support screen readers	Accessibility and usability \| Page layouts and components
Recommended image sizes for UBCO websites	Using images and media
Understanding keywords and how to use them naturally	Copywriting \| SEO (search engine optimization)
When to add or remove items from your main menu	Navigation and menus
When to use icons, images or neither	Accessibility and usability \| Using images and media
Writing accessible link text and button labels	Accessibility and usability \| Copywriting
Writing accessible link text and button labels	Accessibility and usability \| Copywriting \| Page layouts and components
Writing effective calls to action (CTAs) on your web page	Accessibility and usability \| Copywriting \| Page layouts and components

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