Analytics
The Digital Marketing team provides analytics support to help faculties and departments understand audiences and evaluate the effectiveness of websites, social media and digital marketing campaigns.
Digital performance and insights
Analytics provide insight into how audiences find, engage with and respond to digital content.
The Digital Marketing team supports the interpretation of web, social media and campaign data to inform communications planning and decision-making.
Analytics approach
Reporting and analysis can help identify trends, measure performance and uncover opportunities to improve content and digital experiences over time.
Analytics support includes:
- reporting on website activity and audience behaviour;
- sharing insights on central social media performance;
- reporting on digital advertising performance and outcomes; and
- providing guidance on interpreting data and applying insights.
Want to learn more about analytics? Connect with the Digital Marketing team.