Social Media Guidelines

Facebook, YouTube, Twitter and Instagram are some of the common social media services that UBC employees can use to connect with audiences.

Social channels provide an opportunity to advance UBC’s mandate to disseminate knowledge and build effective relations with the community through dialogue and academic freedom. However, they also have the potential to affect professional and organizational reputations.

Considering a new social media account?

Keep in mind the time commitment required to manage these accounts, and the challenges of building an engaged audience. Typically, collaboration with existing UBCO social accounts will produce better results where possible. For the full set of social media guidelines for UBC employees, visit the UBC Brand website.

Inappropriate use of official and personal social media technologies

Inappropriate use of social media, either in an official or personal capacity, may be cause for disciplinary action. If you are unsure whether a communication is inappropriate, please consult with your manager, head or director and refer to UBC’s Key Considerations for Social Media before you post.

How to get started

Contact the Digital Marketing team.