Communications and Marketing

We elevate UBCO’s profile and reputation with local and global audiences, and help keep the campus community informed.

The Communications and Marketing team provides support for top priority, campus-wide initiatives to help achieve the goals outlined in UBC’s Strategic Plan and Outlook 2040.

Our work focuses on promoting the campus community and raising awareness of UBCO’s unique benefits to build strategic audience engagement.

We work closely with UBCO faculties and units and our UBC Vancouver colleagues in Brand and Marketing and Internal Communications to elevate UBCO stories and initiatives across both campuses.

 

A photographer takes a picture of someone riding a bike on UBCO's campus during a photoshoot

 

How we support ubco

A student conducting field research from an In the Field Story

Leveraging the campus’ strategic positioning, we develop and share compelling stories that embody UBC Okanagan’s attributes.

These stories are the foundation for a year-round promotion campaign executed through digital marketing, organic social and web channels.

STORY FORMATS

In the Field Stories
See how UBC Okanagan takes research and learning outside the classroom.

Okanagan Stories
Learn how UBC Okanagan’s innovative and supportive community empowers students, faculty and staff to create a better world.

Profiles
Explore the contributions of students, faculty, staff and alumni at UBC Okanagan.


Work with usContact Content and Storytelling

Our Creative Design group provides consistent brand leadership, and generates agency-level design solutions for UBC Okanagan marketing initiatives, campaigns and platforms.

A large advertisement installation promoting UBC Okanagan in the Kelowna airport

THEMES & VISUAL IDENTITIES

Collaborate with our designers to develop a professional look-and-feel that speaks uniquely to your campaign or initiative while building upon UBC’s identifiable brand standard.

DIGITAL

We deliver polished, enticing, user-focused designs for an array of digital platforms: online advertising, social media, campus digital screens, websites and email marketing.

PRINT

From posters, brochures or postcards, to annual reports or large-format signage—print deliverables can complement digital efforts to maximize awareness.

PHOTOGRAPHY

Our team provides expert advice on using UBC brand photography.

We maintain an extensive ‘in-house’ bank of photography—plus the public-facing UBCO Flickr account—to support UBCO communication projects. And if we don’t have that ‘must-have’ shot, we can coordinate a photo shoot with a professional photographer to capture that dynamic, unique-to-UBCO scene.


Work with usContact Creative Design

screenshot of UBCO's instagram account on an iPhone

The Digital Marketing group manages social media channels that inform, reach and engage strategic audiences.

The team supports digital marketing campaigns that raise awareness and attract new audiences, and also produces analytics and metrics to power data-driven decision-making.

SOCIAL MEDIA

Our team manages UBC Okanagan’s campus-wide social channels on Facebook, Twitter and Instagram. We also partner with UBCO Studios on video content for the UBCO YouTube channel.

Learn more about our social media guidelines for UBC employees.

DIGITAL ADVERTISING

We provide digital advertising services to faculties and departments across campus. Campaigns are executed using a range of platforms including Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads and more.

ANALYTICS

Analytics play a central role in understanding our audiences and the effectiveness of communications strategies. We provide support in tracking and interpreting web, social media, and campaign data.


Work with usContact Digital Marketing & Social Media

The Web and Communications group delivers a cohesive, campus-wide web presence that reflects a world-class university.

The team also supports internal communications channels that foster an informed and engaged campus community, and provides planning and project management support for top-priority administrative unit initiatives.

A student views the UBC Okanagan homepage on a laptop

WEB

We manage UBCO’s primary, campus-wide web properties: ok.ubc.ca, events.ok.ubc.ca and news.ok.ubc.ca.

We also partner with IT Services to assist in the design and development of websites using the cohesive UBC Okanagan WordPress content management system. Visit UBC Okanagan CMS.

DIGITAL SIGNAGE

Digital screens provide a powerful and highly visible opportunity to promote events, programs and communicate messages across campus. See Digital Signage.

NEWSLETTERS

The Exchange (faculty & staff): This twice-a-month e-newsletter highlights faculty and staff events, achievements and news. University Relations welcomes contributions. See The Exchange.

UBCO Update (community): Published three times a year, the Update newsletter includes stories that focus on partnerships and community connections. See Update Newsletter.

GLOBAL & ADMIN EMAILS

Our team provides strategic oversight of UBC Okanagan’s central internal communication channels: UBCO Global emails and UBCO Admin News messages. Learn about Global and Admin News messages.

CRUCIAL COMMUNICATIONS

In the case of emergencies or incidents involving campus-wide alerts, we work with Public Affairs to support Campus Operations and Risk Management with the distribution of critical communications to the campus community.


Work with usContact Web and Communications