Exchange

When is the Exchange sent?

The Exchange is distributed every Wednesday.   

When is the submission deadline?   

For inclusion in Wednesday’s newsletter, content must be submitted by 12 pm on the preceding Friday.  

Don’t forget to include: 

• A clear and appealing headline (12 words maximum) 
• A short blurb about your topic (30 words maximum) 
• A clear call to action (e.g. “Learn more” or “Register now”) 
• (Optional) A high-quality image (.jpg or .png) at 1000×600 pixels, in landscape orientation 

Any late submissions will be included in the following weeks’ distribution.     

submit now

Upcoming deadlines

HEADLINES

Write action-oriented headlines that are accessible and engaging (12 words maximum). Headlines should stand on their own without supporting copy. Be sure that they articulate your key message and how your audience stands to benefit.

BODY

Keep submissions short and use descriptive verbs. Body content should include a summary of the message using 280 characters or less—like a social media post.

AVOID DUPLICATION

If an update is worth sharing again, give it a fresh spin to highlight an alternative perspective and captivate a new wave of interest.

Repeated content usually sees an average 60 per cent drop off in click-throughs from one newsletter to the next, so if it’s worth repeating it’s also worth providing another take on the content.

BE AUDIENCE-FOCUSED

Write content from the perspective of faculty and staff who will receive the Exchange newsletter. Copy should highlight aspects of an event or topic that are most valuable and engaging to the audience.

OPTIMIZE YOUR COMMUNICATIONS

The Exchange newsletter is just one way of sharing information with faculty and staff. Many campus partners also have their own newsletters and channels that allow them to engage in much more meaningful ways with targeted audiences. If you are unsure of the best way to promote your message internally, please reach out to Alex Graham at alex.graham@ubc.ca.